Paul Katz

Good Influence: How To Engage Influencers For Purpose And Profit

Good Influence: How To Engage Influencers For Purpose A...

goodinfluencebook.com

In Good Influence, two-time GRAMMY nominee and veteran marketing executive, Paul M. Katz, shares the tools and strategies he’s used to harness the power of influencers for 100+ social good campaigns. A practical and entertaining guide filled with case studies and anecdotes from his storied career.

Category Non-Fiction