Author Login       New? Forgot?

Genre-Specific AXP Book Fairs - Benefitting from Mailing List Builder Giveaway Traffic

Click here to go directly to the sign-up form - FAQ Below!

What is it?

The AXP Book Fair is the page entrants to our Mailing List Builder Giveaways are sent to after they enter the contest. This page offers 99c, FREE and Kindle Unlimited books that match the genre of the Mailing List Event. 

In short, people are attracted to the giveaway, enter, and then are presented with the Book Fair, where they can immediately download or buy your books. This provides an ongoing audience for your books -- an audience that fits the genre that attracted the giveaway entrants.


  • AXP Book Fairs are week-long genre-specific events featuring FREE and 99c books/boxed sets.
  • They run Tuesday - Monday and run in conjunction with the Mailing List Builder events - this way the traffic coming in for the Mailing List Event are funnelled to the Book Fair.
  • If you'd like to join but you can't keep your book free/99c for the full length of the event, you can pick days NOT to display your book. That way people using limited Kindle Countdowns can participate.
  • You can offer perma-free books.
  • Your links can go to retailers, instafreebie, wherever. That means you can send people to a link for your newsletter sign up to get a free book too!
  • In the AXP Giveaway that week? You do NOT have to use the same book in the Book Fair. Better the giveaway book is full price and a better prize anyway. You can though. You can also add as many other books as you like to the Book Fair.

What You Get:

  • Your FREE/99c book is exposed to thousands of readers.
  • Post a LINK to your newsletter sign up with your listing at the fair for the potential of also building your newsletter through direct opt-in.
  • You can feature as many books as you like. 
  • Your FREE/99c book posted on AXP's Twitter and Facebook pages and promoted on the site.


  • You submit your book(s) for the upcoming book fair.
  • Authors with books in the fair and/or giveaway and AXP promotes. 
  • Entrants for that week's Mailing List Builder are sent to the fair where they can take advantage of your free/discounted book.

See of the Book Fair Sale Page

Click to Go to the Sign-up Form




You can sign up at any time for any genre/event - but these are the ones coming up the soonest!



  • 16-22 Paperback Event! - You gift 2 paperbacks - no ebook needed!
  • 23-29 Paranormal Romance
  • 30-Aug. 5 Cozy Mysteries


  • Aug. 6-12 - Series Event - (multi-genre with a special spotlight of your whole series! Always an AWESOME event!)
  • Aug. 13-19 - Sizzling Romances
  • Aug. 20-26 -  Children/Young Adult
  • Aug. 27-Sept. 2 - Sweet & Mild Romances


  • Sept. 3-9 FREE-PERMA FREE - Push you lead magnets! + Kindle Giveaway!
  • Sept. 10-16 Fantasy-Urban Fantasy
  • Sept 17-23 Humor Funny, Happy Fiction
  • Sept 24-30 New Adult Romance



The WEEKLY DEALS is a weekly digest email sent to readers signed up for the genre of your choice. This mailing uses a different sending engine than the Daily Deal itself, so some readers who miss the Daily Deal for whatever reason (spam filters, timing, vacations...) may get this mailing. (And if they get both, even better! we all know the data about how people often need to see things multiple times before they react...)

Double the coverage, double the reminders to grab your deal!

Mailing goes out EARLY on Wednesdays and covers that Wed until the next Wed. So if your deal is on a Tuesday only and you submit it the Monday before - that won't work for the weekly mailing. But if you submit on Monday for a Daily Deal on Tuesday, and your book is on sale Tues-Thurs, for example, then you're good - Daily Deal will go out on Tuesday and you'll be included in the Weekly Deals on Wed. showing the end of your sale on Thursday.

The Most Powerful Marketing


The most powerful weapon in the AXP arsenal - can generate hundreds of sales/downloads. Each mailing custom designed for you, featuring all your books/audio, short bio and any special promotions you'd like to include.

You'll also get a permanent spot like this in the AXP "Discover Series" library.

I personally do one of these with every new book launch --- usually with the first book in my series and the new book on sale. It crushes every time!

Spotlight Ad

I'll create an ad for you that will run at the top of the Book Fair page - the page people are sent to after they enter the giveaway.

Not only will you get more exposure, but you can keep the ad!

Push a free, 99c or full price book - whatever you need promoting. Doesn't have to be the same book in the giveaway!