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Mailing List Builder Order Form Below. Need More Info? Click for FAQ

Three Easy Steps to Building Your List

  • STEP ONE: JOIN AN EVENT

    Enter an upcoming Mailing List Builder (MLB) event. Your book does NOT have to be free or discounted to join the MLB. (And as a bonus, you'll get a free Book Fair coupon for selling/promoting ANY free, 99c or KU books you do have during the event, too!).

    JOIN NOW

  • STEP TWO: PROMOTE GIVEAWAY

    PROMOTE the giveaway to your current mailing list, social media, etc. during the week-long event All participating authors (and AXP) do this so we ALL benefit.

    JOIN NOW

  • STEP THREE: GIFT WINNERS

    You only gift THREE winners an eBook at the end. AXP sends you the full entrant email list to import into your newsletter mailing list program of choice!

    JOIN NOW

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Mailing List Promotion Event

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UPCOMING MAILING LIST/BOOK FAIR EVENTS

Need more info? GO TO MAILING LIST BUILDER FAQ or BOOK FAIR FAQ

You can sign up at any time for any genre/event - but these are the ones coming the soonest!

SEPTEMBER

  • Sept. 10-16 Fantasy-Urban Fantasy
  • Sept 17-23 Humor Funny, Happy Fiction
  • Sept 24-30 New Adult Romance

 OCTOBER

  • Oct 1-7 FREE-PERMA FREE
  • Oct. 8-14 Contemporary Romance/Chick Lit
  • Oct. 15-21 Crime/Thriller/Supsense
  • Oct. 22-28 Science Fiction
  • Oct. 29-Nov 4 Horror/Scary

NOVEMBER

  • Nov. 5-11 AMAZON Follow Me
  • Nov. 12-18 Action Packed Fiction
  • Nov. 19-25 Romantic Suspense
  • Nov. 26-Dec. 2 AUDIO BOOKS

DECEMBER

  • Dec. 3-9 Women Sleuths
  • Dec. 10-16 Women's Fiction
  • Dec. 17-23 PAPERBACK EVENT
  • Dec. 24-30 Christmas/Holiday Books
  • Dec. 31- Jan. 6 FILL YOUR NEW KINDLE KU EVENT
Weekly

The WEEKLY DEALS is a weekly digest email sent to readers signed up for the genre of your choice. This mailing uses a different sending engine than the Daily Deal itself, so some readers who miss the Daily Deal for whatever reason (spam filters, timing, vacations...) may get this mailing. (And if they get both, even better! we all know the data about how people often need to see things multiple times before they react...)

Double the coverage, double the reminders to grab your deal!

Mailing goes out EARLY on Wednesdays and covers that Wed until the next Wed. So if your deal is on a Tuesday only and you submit it the Monday before - that won't work for the weekly mailing. But if you submit on Monday for a Daily Deal on Tuesday, and your book is on sale Tues-Thurs, for example, then you're good - Daily Deal will go out on Tuesday and you'll be included in the Weekly Deals on Wed. showing the end of your sale on Thursday.

The Most Powerful Marketing

INTRODUCE YOU & YOUR SERIES TO READERS WITH AN EXCLUSIVE DEDICATED MAILING.

The most powerful weapon in the AXP arsenal - can generate hundreds of sales/downloads. Each mailing custom designed for you, featuring all your books/audio, short bio and any special promotions you'd like to include.

You'll also get a permanent spot like this in the AXP "Discover Series" library.

I personally do one of these with every new book launch --- usually with the first book in my series and the new book on sale. It crushes every time!

Spotlight Ad

I'll create an ad for you that will run at the top of the Book Fair page - the page people are sent to after they enter the giveaway.

Not only will you get more exposure, but you can keep the ad!

Push a free, 99c or full price book - whatever you need promoting. Doesn't have to be the same book in the giveaway!

MLB Button Special Series Mailing List Builder Eve

SPECIAL NOTICE -- Aug. 6-12 SERIES EVENT

HUGE event I only do once per year -- this event has a lot of extra perks!

  • Kindle Reader Giveaway as well to attract even more readers
  • Mailing goes out after the event spotlighting all the series featured in the event. Huge chance for additional exposure!
  • After entering, readers are sent to page featuring ALL the authors' SERIES

Last year there were 88 authors involved! Don't Miss it!

Just put the first book to your series down in the form so I know what series to which to link. I don't need all links to all books. You'll only giveaway 3 copies of book #1 at the end!

MLB Button FREE-PERMA FREE EVENT

I moved the FREE/PERMA FREE mailing list builder event to October 1st to give authors time to plan, because I'd like to make that event an AVALANCHE OF FREE BOOKS for readers! If we all (there are over 4000 AXP Authors!) have at least one book free during that week (Oct. 1-7) we could create an enormous FREE BOOK event -- which is a great way to get people into your series/work. Giving away free books always triggers great sales for me!

To make this event as big as possible there are special perks for readers and authors:

  • Giving away a Kindle to winning entrant
  • Authors add books to the Book Fair for FREE
  • Special reduced rate for authors to enter

HERE'S A 30% Off COUPON CODE to get a many authors participating as possible:

freebies

 

MLB Button Amazon Event

SPECIAL NOTICE -- Nov. 5-11 AMAZON Event

This event is not about building newsletters but about getting AMAZON followers. You can always build your Amazon followers using the AXP Social Media Followers program, but this event will be a big push to get hundreds of followers for everyone all at once.

I'll be advertising it heavily so if you want Amazon followers, this will be an important event! This will also be a KINDLE GIVEAWAY event - you don't have to giveaway anything!