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Three Easy Steps to Building Your List

  • STEP ONE: JOIN AN EVENT

    Enter an upcoming Mailing List Builder (MLB) event. Your book does NOT have to be free or discounted to join the MLB. (And as a bonus, you'll get a free Book Fair coupon for selling/promoting ANY free, 99c or KU books you do have during the event, too!).

    JOIN NOW

  • STEP TWO: PROMOTE GIVEAWAY

    PROMOTE the giveaway to your current mailing list, social media, etc. during the week-long event All participating authors (and AXP) do this so we ALL benefit.

    JOIN NOW

  • STEP THREE: GIFT WINNERS

    You only gift THREE winners an eBook at the end. AXP sends you the full entrant email list to import into your newsletter mailing list program of choice!

    JOIN NOW

  • BONUS: Want a Private Mailing List Builder?

    AXP can create CUSTOM mailing list builder giveaways for author groups, author friends, anthology groups, etc. Custom events can be huge, last a month or more, include Facebook advertising integration... This email address is being protected from spambots. You need JavaScript enabled to view it.
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Mailing List Promotion Event

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UPCOMING MAILING LIST/BOOK FAIR EVENTS

YOU DO NOT HAVE TO PUT YOUR BOOK ON SALE - You only gift three books at the end!

Averages 300-1000+ reader emails. BONUS: Add books to the corresponding BOOK FAIR for FREE to sell during the event!

Mailing List Builder FAQBook Fair FAQ | See Live Event 

You can sign up at any time for any genre/event - but these are next in line.

MARKED WIDE events:  Include support targeting Nook, iBooks, GooglePlay & Kobo readers, though ANY author can participate

NOVEMBER

  • Nov. 30-Dec. 6 Paranormal Romance
  • Nov. 30-Dec. 13 - WIDE Historical Romances

DECEMBER

  • Dec. 7-13 Diversity Event - NEW EVENT! Characters from diverse ethnic backgrounds - black, Indigenous, people of color.
  • Dec. 14-20 Westerns - Historical & Romance
  • Dec. 14-27 WIDE Thriller (grittier crime mysteries/suspense)
  • Dec. 21-27 Christmas - Holiday Fandango
  • Dec. 28-3 FILL YOUR NEW READER EVENT - AXP's biggest event every year - get your book on all those holiday-gifted readers!
  • Dec. 28-Jan. 10 - WIDE Paranormal Romances

JANUARY

  • Jan. 4-10 - Series & Boxed Sets
  • Jan. 11-17 - Women's Fiction  FOR WIDE and AMAZON AUTHORS
  • Jan. 18-24 Mystery & Detective
  • Jan. 25-31 Audio Books
  • Jan. 25-Feb. 7 - WIDE Romantic Suspense

FEBRUARY

  • Feb.1-7 Hot & Steamy Romances
  • Feb.8-14 Sweet Valentines - Sweet Romance event for WIDE & AMAZON Authors 
  • Feb. 15-21 Science FIction FOR WIDE and AMAZON AUTHORS
  • Feb. 22-28 Crime/Thriller/Suspense

MARCH

  • March 1-7 Contemporary Romance/Chick Lit  - for WIDE & AMAZON Authors
  • March 15-21 Young Adult - for WIDE & AMAZON Authors
  • March 22-28 Women Sleuths
  • March 29-April 4 APRIL FOOLS! Romantic Comedy & Humor - for WIDE & AMAZON Authors

APRIL

  • April 5-11 LGBT - for WIDE & AMAZON Authors