1. FRESH FRIDAY is the FIRST FRIDAY of EVERY MONTH
2. Your book will be featured in the FRESH FRIDAY mailing sent to ALL AXP's 100k+ readers
3. This mailing will also specifically target AXP's HOT NEW READER LEADS --- readers who have proven themselves anxious for new books!
4. After the mailing, the page of new releases will be available and promoted ALL MONTH.