I've been doing a giveaway like this for my last two releases:
ENTER TO WIN AND CELEBRATE THE RELEASE OF THE GIRL WHO WANTS & WIN!
PRIZES:
- A Kindle Reader
- A 6-month Subscription to Kindle Unlimited
- 20 copies of The Girl Who Wants
- EVERY ENTRY gets a free short story
- EVERY ENTRY gets free bonus content (to be delivered after launch)
NEW SERIES! A wildly entertaining, wholly unique tour de force of action, psychological drama and wit from USA Today and Wall Street Journal bestselling author Amy Vansant.
SAVE $2! Special Pre-Order Price
RESERVE YOUR COPY NOW ON AMAZON!
The time before this one, for my Pineapple Port release I ran a Facebook ad pushing a contest to win a copy of all the books in my series, (signed paperbacks) and a smattering of ebooks. I ran it for a month. Cost me about $800 in clicks and got around 3000 new sign ups to my newsletter (that were from a new pool of readers, not the usual promo sites/my own AXP, etc.). I also promised book #1 FREE (but not right away --- I scheduled a free day to correspond at the end of the giveaway and then sent them all an email letting them know to go grab it) AND every entrant got my lead magnet short story free (instantly).
So to recap: they entered for a chance to win all my paperbacks, or win 1 of 20 free copies of my new release (and gifting those actually bumped my sales a little), AND every entrant got #1 free (at the end of the event) and a short story for free (instantly).
Sales have been up since then.
The original idea was to get new eyeballs on my series via a giveaway (of books, so they should want MY BOOKS and not money, gift cards, etc.) because what is left for us to do? We all use promo sites but the people who use Robin Reads and ENT and AXP are the same people. People who seek out promo sites. YES they all still work and all of them are always getting new reader sign ups, but there are so many more people out there. 90% of them on Facebook (especially for cozies since FB skews older).
The key is eyeballs. The only way to get eyeballs is advertising on social media.
