Why Build My Mailing List?

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It makes me crazy that some authors don’t realize the power of building their mailing list!

Here’s why I think it is important.

Because Book Promotional Sites Can Be Spotty

Very few promotional sites offer return on investment. It’s just a fact. You can spend a few hundred dollars buying a BookBub newsletter slot and watch it double your money, but it isn’t easy getting those coveted BookBub slots. Other book promo sites you may pay to play, but in return sell two books. You don’t have to be great at math to see that isn’t the fast track to riches (and I mean “author riches” which is a synonym for “enough money to eat Raman noodles for every meal.”)

Because Amazon Owns Our Butts

Amazon’s won the ebook war. And for authors, NOT taking advantage of the higher percentages and marketing opportunities gained by enrolling our books in KDP (Kindle Direct Publishing – which prevents our ebooks from appearing on Barnes and Noble, etc.) becomes sillier and sillier. But as much as I love all the different ways Amazon offers me to promote my books, their way of doing business has also done two other things:

1. Made readers used to reading “free” books through it’s KU (Kindle Unlimited) program. This means sometimes I promote a book it took me months to write for $2.99 and get a nasty tweet from a fellow informing me I’m out of my mind because he’d never spend that on a book. Thanks. Thanks for sharing. Block.

2. They’ve cornered the market. Amazon holds us by the literary gonads. If they say the price per page that we are paid for books enrolled in the KU program is dropping to .0000000000004 we can’t really do a darn thing about it. It hasn’t happened, but it could. And that’s terrifying.

Because With Your Own List, YOU Control Your Marketing

Empowering thought, isn't it? :)


So please – if you’re an author or if you know an author come sign up to be included in an event!

Spread the word – it will only make us ALL stronger!

Mailing List Promotion Event


Sign up here for the now famous Mailing List Building Giveaway event!  Gain hundreds, if not THOUSANDS of genre specific reader emails to add to your own mailing list!


These are the upcoming events, but you can sign up for any category and you'll be included when that event happens!

  • Feb. 28- March 6: COZY MYSTERIES
  • March 7-13: YOUNG/NEW ADULT
  • March 14-20: Authors' Billboard Private Event
  • March 28-April 3SUSPENSE-THRILLER
  • April 4-10HUMOR
  • April 11-17HORROR
  • April 18-24:SWEET ROMANCES

Authors: Sign up for these or any genre event!
Readers: Enter the current giveaway!


Just signed up for round 2. I went from 60 subscribers to 3000! THANK YOU Amy! ~ Author Maureen K. Howard
Aug 26, 2016