What are Mailing List Buildng Events?
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Mailing List Builder (MLB) Events Quick Menu:
Sign Up Form! | Check Status | Signed up? Now Add Your Book! | What Are MLB Events? (Below) 
Why Participate? | Example | Tips | 3rd Party Mailing | Private MLB Events

Build your author mailing list! 

Recent events have pulled between 700-3000+ emails for the participants!

Join an AXP Newsletter/Mailing List Builder Cross-Promotion Giveaway Event!

Click here to go directly to the sign-up form.


  • AXP runs a theme/genre-specific giveaway event for readers, featuring authors who have signed up to be in the event.
  • Emails collected during this event are then given to the participating authors. Example of a live event: https://authorsxp.com/giveaway
  • The event features 10+ authors (usually more like 30) from a particular genre so the emails are from readers who will appreciate THAT genre.
  • Events are one week long.
  • Total book cost to author: 3 eBOOKS. Authors send ONE eBOOK (not paperback) to each grand prize winner and ONE to the winner of their individual book. 
  • Your book does NOT have to be free or discounted at the time of the event. Better it isn't! Who wants to win something already free? :)

What you do:

  • STEP ONE: Join an upcoming event for your genre
  • STEP TWO: Add your book to the database (if it isn't already-you'll need to be signed up and logged in first)
  • STEP THREE: Shortly before the start of your event, you'll be provided with promotional graphics/content to send to your current mailing list. 
  • STEP FOUR: PROMTOTE the giveaway by sending a notice to your mailing list, using your social media, etc.
  • STEP FIVE: Gift the three winners an ebook! 

What you get:

  1. A copy of the full email list of subscribers to add to your own email lists.
  2. New social media followers.
  3. A permanent listing for your book(s) on AuthorsXP.com
  4. The full support of AXP every step of the way - worried you won't be able to figure out how to add the promotion to your mailing? AXP is here for you!
  5. Your novel exposed to tons of new readers!

Why AXP Events Are Awesome

  • Super easy to participate
  • Huge lists
  • Readers sign up to win books! NOT MONEY OR GIFTS. This means entries are from readers, not people who just want cash.

Privacy Concerns

  • Authors do not "donate" their mailing list  - they only promote the giveaway to their list. It's up to readers on each list to decide if they want to enter.
  • There is a note on the giveaway entry form so entrants understand they're sharing their email with all the participating authors.



Mailing List Promotion Event


Sign up here for the now famous Mailing List Building Giveaway event!  Gain hundreds, if not THOUSANDS of genre specific reader emails to add to your own mailing list!


These are the upcoming events, but you can sign up for any category and you'll be included when that event happens!

  • April 4-10HUMOR
  • April 11-17HORROR
  • April 18-24:SWEET ROMANCES
  • May 16-22: WOMENS FICTION
  • May 30-June 6: FANTASY
  • June 14-20: ACTION & ADVENTURE
  • June 28-July 3: COZY & HUMOROUS MYSTERY
  • July 4th-10th: BEACH READS

Authors: Sign up for these or any genre event!
Readers: Enter the current giveaway!


"I'm very happy with the results for the latest giveaway on Amy Vasant's, Authors Cross Promotion program and will be happily writing to my huge number of new subscribers very soon. This was a fantastic experince and a fabulous deal!" ~ NYT & USA Today,Best-selling author Mimi Barbour
Aug 23, 2016