You join the Newsletter Swap Club for your genre(s). (FREE - BELOW!)
Everytime you have special or new release you submit it - this will let ALL the other authors in your genre know about your special.
Your promo info will be mailed right to other authors' inboxes
Authors who are sending out a newsletter within your promo's dates can put your promo into their newsletters.
This will instantly multiply your reach!
Why is this awesome?
SALES - Reach a LOT more readers! Sales! New Fans WHOO!
NO PRESSURE - You don't have to use someone's book just because they used yours. Use what makes sense when it makes sense.
EASE - you only have to send one message to contact EVERYONE.
BETTER NEWSLETTER MEMBER RETENTION - Members will get a constant stream of book specials to add to their newsletters. You can only promote your own stuff so much - readers APPRECIATE when you tell them about other deals - they do, I swear! Free content for you AND your readers will thank you.
CONTROL - You choose what books you want to include. Don't spend days organizing swaps.
REACH - AXP will always be recruiting more authors, so your reach will continue to expand!
FREE TO JOIN AND RECEIVE REQUESTS - FREE TO SUBMIT A REQUEST
Must be a member to submit a request!
JOIN the AXP Newsletter Swap Club
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The WEEKLY DEALS is a weekly digest email sent to readers signed up for the genre of your choice. This mailing uses a different sending engine than the Daily Deal itself, so some readers who miss the Daily Deal for whatever reason (spam filters, timing, vacations...) may get this mailing. (And if they get both, even better! we all know the data about how people often need to see things multiple times before they react...)
Double the coverage, double the reminders to grab your deal!
Mailing goes out EARLY on Wednesdays and covers that Wed until the next Wed. So if your deal is on a Tuesday only and you submit it the Monday before - that won't work for the weekly mailing. But if you submit on Monday for a Daily Deal on Tuesday, and your book is on sale Tues-Thurs, for example, then you're good - Daily Deal will go out on Tuesday and you'll be included in the Weekly Deals on Wed. showing the end of your sale on Thursday.
The Most Powerful Marketing
INTRODUCE YOU & YOUR SERIES TO READERS WITH AN EXCLUSIVE DEDICATED MAILING.
The most powerful weapon in the AXP arsenal - can generate hundreds of sales/downloads. Each mailing custom designed for you, featuring all your books/audio, short bio and any special promotions you'd like to include.
You'll also get a permanent spot like this in the AXP "Discover Series" library.
I personally do one of these with every new book launch --- usually with the first book in my series and the new book on sale. It crushes every time!
I'll create an ad for you that will run at the top of the Book Fair page - the page people are sent to after they enter the giveaway.
Not only will you get more exposure, but you can keep the ad!
Push a free, 99c or full price book - whatever you need promoting. Doesn't have to be the same book in the giveaway!