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In short, Blaster-Builder is a mailing sent to our genre-specific reader lists dedicated to only your book(s) and can be used for sales, downloads and/or list building.

What you get:

  • Potentially hundreds of newsletter followers
  • Potentially hundreds (or thousands) of free downloads - A.K.A. Hundreds of new readers
  • Potentially hundreds of sales of featured 99c books
  • Great for combining with other freebie promotions, Amazon free days and BookFunnel/Instafreebie --- keep your ranking on Amazon UP another day during launches and promotions!

FAQ

  • Pick any day for the mailing - if that day isn't free we'll do our best to accommodate
  • AXP will put together the mailing and send it to you for approval before mailing
  • You may provide whatever marketing information if you prefer
  • GDPR compliant

BEST PRACTICES & RECOMMENDATIONS

Promoting a free book to get downloads and exposure or keep Amazon rank high:  

Promote JUST the book, linked directly to Amazon/Retailers. Don't distract the readers from downloading by making them give you an email.

Promoting a free book to get reader emails: 

Link your free book to YOUR signup page/Bookfunnel/etc, or AXP can capture emails and then send readers to the download link on Amazon/Retailers (and send you the list at the end.)

Promoting a 99c book to get sales: 

Link the book directly to Amazon/Retailers and let them know they can also get an additional free book/story, etc. by going to an additional link. Use that additional link to capture emails and/or expose readers to your work. Sell and build your list with one mailing!  Great for NEW RELEASES and any 99c promotion day. 

Be sure to pair any of these with a Daily Deal as well - that way readers will see your book twice (it doesn't always hit them to move the first time!)

Weekly

The WEEKLY DEALS is a weekly digest email sent to readers signed up for the genre of your choice. This mailing uses a different sending engine than the Daily Deal itself, so some readers who miss the Daily Deal for whatever reason (spam filters, timing, vacations...) may get this mailing. (And if they get both, even better! we all know the data about how people often need to see things multiple times before they react...)

Double the coverage, double the reminders to grab your deal!

Mailing goes out EARLY on Wednesdays and covers that Wed until the next Wed. So if your deal is on a Tuesday only and you submit it the Monday before - that won't work for the weekly mailing. But if you submit on Monday for a Daily Deal on Tuesday, and your book is on sale Tues-Thurs, for example, then you're good - Daily Deal will go out on Tuesday and you'll be included in the Weekly Deals on Wed. showing the end of your sale on Thursday.

The Most Powerful Marketing

INTRODUCE YOU & YOUR SERIES TO READERS WITH AN EXCLUSIVE DEDICATED MAILING.

The most powerful weapon in the AXP arsenal - can generate hundreds of sales/downloads. Each mailing custom designed for you, featuring all your books/audio, short bio and any special promotions you'd like to include.

You'll also get a permanent spot like this in the AXP "Discover Series" library.

I personally do one of these with every new book launch --- usually with the first book in my series and the new book on sale. It crushes every time!

Spotlight Ad

I'll create an ad for you that will run at the top of the Book Fair page - the page people are sent to after they enter the giveaway.

Not only will you get more exposure, but you can keep the ad!

Push a free, 99c or full price book - whatever you need promoting. Doesn't have to be the same book in the giveaway!